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Can i get word on apple drivers#
Can i get word on apple driver#

Personally, I almost always try to rate my Uber drivers (bearing in mind the oft-speculated “secret” rating of around 4.6 out of 5 that many believe serves as the performance benchmark for Uber drivers), but I don’t have to.

Can i get word on apple driver#

It lists the three tiers of Lyft service – Lyft, Lyft Line, and Lyft Plus – but doesn’t explain the difference between these service tiers, or tell the prospect why they should choose between them.Īlso, while clearly explaining the final stage of the process – paying and rating the driver – this information implies that there is a final definitive action required by the user, something Uber does not. However, look at the copy for the first step of the process. However, there’s some key differences here that highlight how Uber’s value proposition is more clearly positioned.įirstly, Lyft does score some points for including several step-by-step images of the Lyft experience, helping visitors visualize what taking a ride with Lyft is like. Structurally and thematically, Lyft’s homepage is very similar to Uber’s. Take a look at this information from the Lyft homepage: The two companies’ offerings are virtually identical, which is what makes a direct comparison of the two so interesting.

This is reinforced by the aspirational messaging toward the top of the Uber homepage, which states that “Your day belongs to you.”Īt this point, it’s worth comparing Uber’s value proposition with that of rival company Lyft. Just a fast, efficient way to get where you’re going.

One tap and a car comes directly to youĮverything about this directly contrasts the typical experience of getting a taxi – no phone calls to disinterested dispatchers, no painful conversations trying to explain to a stressed-out cabbie about where you need to be, and no fumbling for change or worrying you’ve got enough bills in your wallet.

The simple (yet highly effective) copy above, taken from the Uber homepage, excellently conveys the simplicity and ease that lies at the heart of what makes it such a tempting service: Without explicitly saying so, Uber expertly highlights everything that sucks about taking a traditional taxi and points out how its service is superior. Uber's value proposition, offering uber convenience One thing Uber most definitely does right, however, is its unique value proposition. As one of the most vocal proponents of the empowerment offered by the so-called “gig economy,” Uber has deservedly taken a lot of heat for denying its drivers the basic protections afforded to legal employees, been subject to national and even governmental scrutiny for its decision to incorporate in Bermuda to avoid its corporate tax obligations, and is generally the poster child for why everyone hates Silicon Valley’s unique brand of “disruption.”

Uber – The Smartest Way to Get Aroundįew tech companies are as polarizing or widely criticized as Uber. There’s a fair bit to cover, so let’s dive right in. We’ll go over what makes them so compelling, some ideas for developing or refining your own value proposition, and things you should bear in mind when incorporating your value proposition into your website and marketing materials. Today, we’ll be looking at seven of the best unique value proposition examples we’ve come across.